A wine agency for shared plans, careful stewardship, and the American market.
What we do
Research, press, events, education, content, and editorial: building the cultural surface around distinctive producers in the American market.
Cobalt exists for estates that deserve a larger audience than their budgets have historically bought. The work is editorial-grade, producer-first, and planned together, season by season.
Most of it is co-funded by design. And when a producer is ready to refresh how the wine looks and reads, Cobalt Studio does the design work at no charge.
The model
A producer's promotion budget should work twice. Cobalt structures campaigns so that it can.
First
Co-funded by design. Campaigns are built from the start to qualify for the European Union's wine-promotion programs, administered in France by FranceAgriMer and by counterpart agencies across Europe's producing countries, which reimburse eligible promotional spend in markets like the United States.
Second
A budget, roughly doubled. For qualifying producers, co-funding can return up to half of eligible spend, so a committed budget becomes close to twice the working program. It is money most brands leave on the table.
Third
In-house by default. Research, digital, content, and editorial are delivered inside the agency, which is how the budget stays in the work. Where outside vendors are needed, the agency manages them directly, keeping quality and oversight in-house.
Fourth
Documentation as discipline. Co-funding is won and kept with evidence. Cobalt runs eligibility, supporting files, and program reporting end-to-end, to the standard the funding agencies demand.
The co-funded menu
One promotion budget, structured to work twice. These are the deliverables it buys.
First
Research & insight. Consumer studies, packaging concept studies, market research, and evaluation of what the program returned.
Second
Press & editorial. Media relations, producer storytelling, and the content that carries it.
Digital. Promotional websites in any language, social, and paid media.
Fifth
Promotional creative. Campaign creative and the materials a program runs on.
Cobalt Studio
A design service for the producers we partner with. Free until print.
When an estate is ready to change how the wine looks and reads, Cobalt Studio does the work: brand positioning and identity direction, packaging and label redesign, visual identity systems, a considered refresh or a full rebrand, and website redesign in any language.
The design work is delivered in-house at no charge. Production and print sit with the producer's own vendors, at their cost. The co-funded program builds the audience; Studio makes sure the wine is ready to meet it.
